About Us

Our Story

A former real estate professional with an eye for detail and a lifelong passion for design, PRIKLAER was born from a simple yet powerful realization: Australia deserves better when it comes to fabric and fashion.

While working in real estate, we noticed how challenging it was to find clothing that seamlessly combined premium materials, timeless design, and everyday comfort. That gap in the market inspired her to create PRIKLAER — a brand that redefines modern Australian fashion with simplicity, quality, and integrity at its core.

Our Philosophy

At PRIKLAER, we believe style should feel as good as it looks. Each piece we design reflects a commitment to effortless sophistication, luxurious comfort, and sustainable craftsmanship.

Our collections are built around clean lines, versatile silhouettes, and natural textures — inspired by modern life and grounded in timeless design principles. We create clothing that moves with you, supports your lifestyle, and enhances your individuality.

Our Craft

Every PRIKLAER garment begins with exceptional fabric — carefully sourced for texture, durability, and feel. From breathable linens and organic cottons to soft, structured blends, we select materials that stand the test of time.
Each piece is thoughtfully designed and responsibly made, ensuring that what you wear not only looks beautiful but also lasts beautifully.

Our Promise

We’re not just building a brand — we’re building a movement.
A movement towards purposeful fashion, where design meets intention, and quality outlasts trends.

At PRIKLAER, we invite you to dress with meaning — to embrace a wardrobe that celebrates confidence, comfort, and conscious design.